Introduction To Pricing Art For Visual Artists And Designers
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.40 GB | Duration: 3h 23m
What you'll learn
Understand how to price your artwork for the primary market (galleries, art fairs and clients)
Learn how to increase the commercial value of your art.
Learn when to give discounts and when not to.
Learn how to apply good customer service as an artist so that clients keep coming back
Remember to apply the right mindset to be able to notice the opportunities around you and handle criticism effectively.
No pricing experience needed. You will learn everything you need to know.
You must have a desire to grow your career in the visual art industry.
This course is designed for visual artists who want to understand how to price their artwork without going the full route of a tertiary certification. At the end of the course:- You will know how to price your artwork effectively and professionally to be able to live off your art.- You will learn about the things that you can do and apply in order to increase the commercial value of your art.- You will learn about the correct mindset that you should have to be able to notice the opportunities around you and handle criticism effectively.- You will learn the best strategies on discounting, when to do it and when not to apply it in your practice.- You will learn the different ways to automate and keep track of your invoicing to ensure smooth running of your art business.- You will learn about the different ways visual artists can diversify their income.(and so much more!)Put together by a practicing visual artist, who has exhibited around the world, done brand collaborations with clients like Apple Music, Spotify and Grammy Award winning artists, all while not represented by a gallery, you will get a preview into the lessons that can make your art career soar.Make sure you are enrolled today.
Section 1: Introduction to money and the psychology of growing it.
Lecture 1 The meanings we can attach to money.
Lecture 2 The recommended mindset to have regarding money and art.
Section 2: Pricing your artwork.
Lecture 3 Understanding the primary art market.
Lecture 4 Understanding how to price your artwork in the primary market (Part 1)
Lecture 5 Understanding how to price your artwork in the primary market (Part 2)
Section 3: The commercial value of your art.
Lecture 6 How to increase the commercial value of your art.
Lecture 7 Learn about discounts and when to apply them.
Section 4: Understanding customer service as an artist.
Lecture 8 What is customer service?
Lecture 9 Things to do before your work leaves the studio.
Lecture 10 What to do during a sale.
Lecture 11 Good things to do after the sale of your artwork.
Lecture 12 How to understand your clients better.
Lecture 13 Understanding bad customer service.
Section 5: Documents every artist should know.
Lecture 14 Documents you should give every client (Certificate of Authenticity & Invoice)
Lecture 15 How to keep track and automate.
Section 6: Diversifying your income as an artist.
Lecture 16 Different ways to make money as an artist.
Beginner visual artists who are curious about pricing artwork and growing their income.,Visual art students who want to learn the soft skills necessary to be a successful artist.,Experienced visual artists who want to explore more ways of making money as an artist.,Visual artists represented by a gallery who want to run an independent practice.
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